Georgetown Univ – Sports Marketing

It was good to be back on campus last night.   Most of Georgetown Univ was shut down the week of Feb 8th due to the three feet of snow that hit DC.  And, the university was closed for President’s Day last Monday.  So, I was eager to get back on campus for our Sports Marketing class last night.

I keep saying it nearly every week, but once again we had a fantastic class last night, highlighted by our guest speaker — Mark Waller, the Chief Marketing Officer of the NFL.   Thus far, we’ve had Phil de Picciotto — President, Octagon and Christine Brennan — USA Today and leading sportswriter, address our class.  Then, next week, Ted Leonsis will speak to our class.   So, it’s been an amazing run so far this semester.

It was great for our class to hear Mr. Waller talk about the NFL Brand, the Super Bowl (it was terrific to have him speak to the class just two weeks after a record-setting Super Bowl), the Pro Bowl, NFL Draft and so many other terrific NFL marketing and programming ideas.  The NFL is clearly the biggest sport in the US and one of the most powerful brands in the world.

I also loved being able to share some real-life stories and examples from Super Bowl Weekend in Miami and NBA All-Star Weekend in Dallas with the class.  We also addressed the ongoing Winter Olympics and Tiger Woods situation.  What a great month for Sports!

But, it’ll continue in March with the NCAA March Madness, the down-stretch of the NBA and NHL seasons and the ramp-up to the start of the MLB season.

Go Hoyas!

Published in: on February 23, 2010 at 8:29 am  Leave a Comment  

NBA All-Star Weekend

Well, for the second straight weekend … I attended a major sporting event as an entrepreneur, not as an AOL exec / league sponsor … and got lucky with weather-related travel.  I was scheduled to fly out of Dulles on Thursday afternoon to go to Dallas for NBA All-Star Weekend.   There were 5 flights scheduled in the 5:00 pm hour and all of them were canceled except for our United Airlines flight.  So, we did get to Dallas nearly on time … but just in time for another snowstorm in Dallas!  LOL, I can’t escape the snow.

Friday of All-Star Weekend was terrific.  I attended the NBA Tech Summit on Friday morning.  I believe this is the best Sports conference of the year … many wonderful panelists … executives and leaders from the Sports, Entertainment, Technology, Finance, Marketing, etc.  Also, the networking that takes place during the breaks is also fantastic.  After the summit concluded, a number of volunteered for the “NBA Cares All-Star Day of Service.”  A large group of us went to a local elementary school to work on a few projects.  It was great to see the faces of the Dallas youngsters light up when a number of NBA and WNBA players showed up at their school.  Of course, the highlight may have been when Magic Johnson came through the doors.  Talk about a million-dollar smile!  The day concluded with a number of networking events / night-time parties.  What a long, but terrific and highly productive day.

Saturday was highlight by the NBA All-Star Saturday Night at American Airlines Arena.  It was a bit odd to attend as a fan, not a sponsor.  AOL used to sponsor All-Star Saturday Night … my team and I managed the NBA partnership.  A number of us as well as clients used to attend this event together.  But, nonetheless, I thoroughly enjoyed the festivities.

Sunday’s obvious highlight was the All-Star Game, which was played at the magnificent Dallas Cowboys Stadium.  I’m clearly a fervent Washington Redskins fans — and I’m not a fan of the Cowboys.  But, I must say … the Cowboys Stadium is simply stunning.  It is clearly the greatest sports venue in the world.  The video screen — which runs 60 yards in length — simply must be seen in person.  Heck, I watched more of the game on the screen vs. watching the game on the court.  And, the way they have integrated advertisers and sponsors throughout the stadium is world-class.  Every Sports Marketing class should take a tour of this place while a game is being played.  They set a record with over 108,000 fans in attendance.  They will break that record with the Super Bowl there in 2011.

I wonder if the ‘Skins will be playing in that game next February?  :)

Published in: on February 15, 2010 at 9:14 pm  Leave a Comment  

Who dat?

I safely returned from a great Super Bowl Weekend in Miami.  First, I was fortunate enough to be able to fly out of Dulles Airport on Friday morning — literally right before the huge snowstorm pummeled the greater Washington, DC area.  I left at 9:30 am and arrived in Florida at noon.  I started to receive emails / calls from friends and clients who weren’t able to fly out on Friday afternoon or Saturday morning.

Interestingly enough, the NFL put its’ Super Bowl headquarters and base of operations in Ft Lauderdale, not Miami.  I think this was a wise move.   They labeled the Super Bowl as being played in South Florida.  That was a good marketing move — and it helped generate business for the entire S Florida area — from Palm Beach to Ft Lauderdale to Miami.

This was also the first time in 15 years that I’m attending a large-scale sports event as an entrepreneur, not as an AOL executive / league sponsor.   Fortunately, the weekend was a major success … from a business and networking perspective.  Not only did I see and meet with a number of long-time friends and clients, I made a number of new contacts.  It was wonderful to have so many sports industry people offer to help or want to meet to discuss how JLynn Associates and might be able to work with them in one capacity or another.  I know a lot of follow-up meetings, emails and conference will take place in the coming weeks.

In regard to the big event, the Super Bowl, it was a spectacular weekend for the NFL.  What a great storyline … the long-time league doormat, the New Orleans Saints vs the Indianapolis Colts and its’ legendary QB, Peyton Manning.   Walking around Miami, you could definitely feel the vibe for the Saints.

Since this was the first-ever Super Bowl for the Saints, there appeared to be so many, many Saints fans.  Lots of people were decked out in Saints gear … and, of course, you heard people saying and yelling, “who dat?” hundreds and hundreds of times.  It never got old.  I love the infectious enthusiasm of the fans.   Also, since the Colts won their first-ever Super Bowl here in Miami in ’07 — and the fans experienced that thrill — my guess is that some Colts fans stayed back home.

The game, as so many people witnessed, was a thrilling and exciting one.  The interception of Peyton was a game-changer … and hard to believe.   I couldn’t have been happier with the result.  Drew Brees is a class act … and that terrific US city and state deserved to have a Super Bowl champion team.  I hope this extra attention helps people continue to realize that New Orleans is still in dire need of much help and assistance.  Ward 9 is still devastated.  Hopefully, by the time the Super Bowl is played in the Superdome in 2013, much of the city will finally be repaired.

Who dat?  Love it!

Published in: on February 8, 2010 at 4:59 pm  Leave a Comment  

Mentoring

Last night was one of the best nights I’ve had in a long, long time.  Why?  Because I was with two of my main mentees — and it was great for me to introduce them to one another.

I’ve blogged recently about my mentorship with Sally, a wonderful 10-year old Chinese-American student, that I know through Asian-American LEAD (I’m on the board of directors and c0-chair of the Development Committee).  I’m also mentoring her 14-year old brother, who is a freshman in high school.  I met up with Sally and her mother at one of our favorite restaurants in Chinatown — then we proceeded to the Georgetown – S Florida game (I don’t want to talk about the game – tough loss).

Then, my other mentee, William, met us and we all sat together at the Hoyas game.  I’ve been mentoring William for nearly 10 years — since his freshman year in high school.   It was particularly ironic since the last time he had been to a Hoyas game was when he was a sophomore in high school (2001).  Right before the game, I introduced him to the legendary long-time Georgetown coach, John Thompson, Jr.  During the game I told Will about the huge, positive impact that Coach Thompson has had on the greater DC community as well as the African-American community throughout the US.

Coach Thompson is a huge advocate of education – and has done a remarkable job over the years with his many, many terrific players — Patrick Ewing, Alonzo Mourning, Dikembe Mutombo, Michael Jackson, etc.  It was during that discussion that I asked Will about his interest in college.  He replied to me he wanted to go to college but that he would need financial assistance.  After the discussion, taking a cue from my mentors (Ted Leonsis and Mario Morino), I made a decision to contact William’s parents so I could offer to pay for Will’s college tuition.

William ended up graduating from high school a few years later and then enrolled at Bowie State University.  I’ve paid for a good chunk of his tuition – and he has also paid for the tuition via scholarships, grants and loans.  Well, as with many of us, including me, he didn’t graduate within the normal 4 to 5 year track.  But, we had a great chat at the game last night — he’s only a few classes away from receiving his college degree.  I promised to pay for his final classes, if needed — and he promised me he’d do his best to finish this year.

Circling back to Sally – I’ve blogged earlier about how I made a promise to Sally’s mother that I’d make sure her son and daughter both go to college.  Sally wants to go go med or dental school and her brother wants to be an engineer.  Her mother was concerned about how to pay for their education.  I told her to erase those concerns — via my own contributions, loans, grants and scholarships, I will make sure both Sally and her brother go to college to pursue their degrees and their dreams.

That’s why it was particularly poignant last night for me to introduce two of my main mentees to one another.  William is a great example of how these mentoring relationships can work out well over the long run.  I had promised William’s parents back in 2001 that I’d do my best to help make sure their son gets his college degree — and, now he’s only a few classes away from his dream.   And, Sally has a long way to go before college, but I’ll do my best to see that she’s able to pursue her dreams, too.   And, by meeting William, she can see first-hand the importance of mentoring relationships over the long run.

I’m living my dream, too — helping to create a more level playing field for others — and, giving back as much as I can to the community.   Peace.

Published in: on February 4, 2010 at 10:48 am  Comments (4)  

Georgetown Univ – Christine Brennan

I probably sound like a broken record because I keep blogging after each class about well the class went the previous night.  But, we really did have a stellar class last night — not ’cause of our lecturing but because of our special guest speaker.

The first half of the class was focused on current sports events — including the upcoming Super Bowl, NFLPA talks, Tim Tebow commercial, Gilbert Arenas situation, etc.  We also reviewed the 10 greatest Super Bowl commercials — explaining why they were regarded as the best in history.  This list included the famous 1984 Apple Mac ad, the Coke / Mean Joe Greene spot, the Michael Jordan / Larry Bird / McDonald’s spot, Terry Tate / Reebok, etc.  We’ll see this Sunday if any of the commercials break into this all-time greatest list.

For a number of years, the rating of the commercials came out the following day in the newspapers — the USA Today meter was a particularly popular one — so was the one in Wall Street Journal.   But, at AOL in the early 00′s, we changed the game.  We started showing the commercials (after the quarter was finished) on AOL and AOL.com — and we had consumers vote immediately how they liked / disliked the spots.   We rang up spectacular traffic numbers.  We got the nation’s pulse immediately on what they thought of the commercial spots.  Of course, once you have success, others will emulate.  So, now, many of the other portals and sports sites also stage Super Bowl Commercial polls.

In regard to the guest speaker, this week’s class featured Christine Brennan.  Chris is a rock star — she’s a columnist for USA Today; a commentator on ABC, ESPN, Fox, etc; a best-selling author; and an expert on Title IX, Olympics, etc.  The sports industry is dominated by males, so it’s good to expose the class to someone who can speak from a different perspective.  Chris is arguably the leading expert in the world on Women’s Sports issues — http://www.christinebrennan.com.

She’s covered the Univ of Miami Hurricanes, the Washington Redskins (first female sportswriter in an NFL locker room) and a myriad of sports topics for the Washington Post and USA Today.  She’s about to head to her 14th Olympics Games — where she’ll be reporting daily for USA Today, its website and various TV networks.

Her time with the class flew by — discussing Title IX, Olympics, Tiger Woods situation, Erin Andrews, working with Mike Wilbon and Tony Kornheiser and more.   The students asked so many questions – I love when the students are so engaged.   Once the class was over, she was surrounded by another 7 – 8 students who kept peppering her with questions.

As Chris and I headed to the Tombs after class for a quick catch-up, 4 students walked with us to continue to ask a wide array of interesting questions.   It’s great to when we “connect” with the students.  Thus, it really was another wonderful class (I can also judge it by the number of emails I receive from students that night and the next day).

Published in: on February 2, 2010 at 10:04 am  Leave a Comment  
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